Positioning, marketing, promotion and recruitment are words which at one time embarrassed Headmasters and their Boards of Governors. No longer! The private and independent school business has become very competitive. Even some public school boards have become very aggressive about “branding” and are sending retired teachers to recruit in Asia and Europe.

During the last decade many schools have changed their attitude about the importance of marketing. Marketing is a powerful tool that identifies a school’s strengths and locates and finds ways to shore up weaknesses. It enables schools to communicate effectively about who they are both within the school community and to the outside world. It is now extremely important and necessary work so that an institution moves forward and is competitive.

Brian Proctor & Company can assist you in:

• Positioning your school in the market place
• Developing a marketing plan
• Developing materials for promotion that are in concert with your marketing plan
• Developing a recruitment plan
• Streamlining your admissions office into a powerful marketing machine

I strongly believe that a good school is one that communicates internally and externally with one voice. After all, as an employee, no matter what job you hold in your school, everyone is on the same team. I will train all your constituents to understand your mission, articulate it eloquently in what they say and do and take it fully to heart. My job is to help your employees to be good listeners, communicators and to be able to enlighten all visitors about your campus.